They were giving out some prizes that day, but also asked for donations to Extra Life.
For those who donated - depending on the amount - you could get ingame items as a bonus and thank you.
And here the news: they still accept donations for ingame items up until 11/30.
i.e. for a $100 you not only donate to a great cause, you would also get these STO items:
- the T6 Flagship Mega Bundle (12,000 Zen in the C-Store, or 9600 on a 20% Sales Day)
- 2 Ultimate Tech upgrades (those you usually get with the Key Ring bundle)
- Extra Life Admiral Title
- 5 Crafting Packs
- 1 EMH Bridge Officer (who wants the Doc from Voyager on his/her ship?)
Taking into account that the donation is tax deductable (about 15% - 25% of the donated value),
this actually is a good deal (at least in STO terms...).
And for those who are not only Space Rich, but also Real Life Rich (or don't have kids, family, mortgage etc):
Donate $1337 (!) and you get all of the above plus All three expansion packs, the Pilot Mega Bundle, and the Command Mega Bundle.
Here is the link to the Forum Post. Further down is the link to make a donation.
Read the text below the donation link for further instructions (important!).
Extra Life 2016 Event